Joel Robuchon

Brand activation

Elan’s distribution is focused on premium sales channels:

“On Trade” and selected premium retail outlets are key to delivering efficient brand-building. The pillars of Elan’s brand development strategy is the attention given to qualitative distribution, tastings, education, training and intense brand communication. This strategy is further supported through regular trade events such as winemakers dinners, VIP dinners, night club parties, tastings and training sessions organized throughout the year by our marketing and sales teams. This ongoing trade activity is further supported by frequent visits  of our suppliers in their respective markets and by the organization of key-customers visits on the production sites.

To ensure a successful execution of the strategy, our development, marketing, distribution and investment plans are annually agreed upon with our key suppliers. Through transparency and open communication, Elan has forged strong and long lasting relationships with our valued suppliers who understand our business and know our expectations. The solid foundation provided by our supplier network ensures a very high level of customer satisfaction from our retail partners.